In making money with blogs there is one element that trumps all the rest in importance, and that is advertisement placement. The actual spot where you put your ad is as important to your profits as any other thing you do with your blog. The most successful people that blog for profit utilize special placement for their advertisements to best get results from the site visitor, and from experience I can tell you this needs some thought!

Putting your advertisements at the top of the blog isn’t good enough anymore. Many people have been using computers long enough to train themselves to ignore the advertisement banners at the top of a website, or blog, and thus you must find new, and unique ways to get the advertisements read, and clicked by your visitors.  Testing, and continuous testing is the key!

One place to put the advertisements for your blog is directly to the right hand side of the daily blog post. Research shows that the human eyes tend to gravitate to the upper right hand side of any page (you’re looking now aren’t you?), which is where your advertisement should be in order to obtain maximum exposure. The more the ad is put in this spot, the better rate of clicks that you will get on the ad.  Test!

Another great place to put the advertisement is in the body of the text. This is commonly done by highlighting, and adding hyperlinks to some of the more popular keywords. By adding such keywords one can simply click on the highlighted word to learn more about a product, or service you might be promoting. Ensure you make the link open in a new window so that you do not “lose” your customer. “In-text” ads aren’t ever very big so as not to disrupt the text, but they can pack a serious punch in terms of sales because of the natural curiosity of the reader to check out whatever it is you are promoting.

Finally one can place advertisements at the bottom of the blog, with more information about you, the author of the blog. Since blogs are typically personal, people enjoy reading about the author, and thus it makes sense to include a few ads near your profile, to capitalize on the profile checking nature of your visitors.

Above all, though, test! And test again!